When the refined luxury of the Lincoln Navigator meets a global icon like Serena Williams, something remarkable happens. Her recent feature in the new Lincoln Navigator commercial has captured global attention and breathed fresh energy into a model known for its understated elegance.
Lincoln Navigator Campaign Features Serena Williams
Serena Williams is more than a tennis legend—she's a global powerhouse with 23 Grand Slam singles titles and 192 career wins. When greatness teams up with greatness, the result is undeniable.
The new ad, titled Mic Drop, brings cinematic flair to the Navigator's reputation as a premium full-size SUV designed for life's boldest moments. Produced by Hudson Rouge and released on March 29, 2025, the commercial elevates the vehicle's presence with a star who knows all about commanding attention.
You may have already caught the ad during TV broadcasts or on streaming platforms—it first aired during the March Madness Elite Eight on March 29. At one full minute long, it gives ample time to spotlight both Serena's commanding presence and the Navigator's distinctive appeal.
The spot opens with an early-morning jogger catching sight of Serena's Navigator. Suddenly, microphones begin dropping across the city—symbolizing moments that demand recognition. In the final scene, Serena catches one last mic, lets it fall, steps into her Navigator, and drives off—literally rolling over the mic as she heads into her day. The ad highlights the SUV's sleek design and cutting-edge interior features—two standout reasons it's a top pick for discerning drivers.
We're confident that customers will fall in love with the new Lincoln Navigator just as Serena and so many others have. It's the perfect companion for peaceful reflection, scenic getaways, and unforgettable road trips with the people who matter most. The Navigator will be available at our dealership this year—ready to impress anyone who values true luxury.
Learn More About the "Mic Drop" Ad
At our dealership, we're passionate about all things Lincoln. If you're curious about the new Lincoln Navigator or want to experience a few “mic drop” moments for yourself, reach out to us by phone or email. We'd love to answer your questions and show you exactly why the Navigator is built for life's most impactful journeys.