Mindfulness hasn't always been a common part of everyday conversation in America, but with the rise of tools like the Calm app, it's become widely recognized as essential to a less stressful life. Calm is a wellness app designed to help users achieve mindfulness through guided content and accessible technology.
Lincoln Partners with Calm
Lincoln has played a role in Calm’s tech ecosystem for the past five years—but now, the partnership is evolving. A new in-vehicle app called Elevated Journey is launching exclusively for Lincoln owners in the U.S. Part of the broader Lincoln Digital Experience, this app offers an audio-guided program that promotes mindfulness and overall wellbeing. The soothing voice guiding the sessions belongs to Jeff Warren, a respected meditation instructor and author.
According to Megan McKenzie, Lincoln’s head of U.S. marketing and communications, the app aligns perfectly with Lincoln’s mission of creating a tranquil, sanctuary-like space for its drivers. “With the Lincoln Digital Experience, we’re introducing features like the Elevated Journey app in collaboration with Calm to provide a more immersive, refreshing driving environment,” she explains.
Launching just in time for road trip season, the app is designed to benefit drivers and passengers year-round. Jeff Warren’s guided meditations range from 5 to 12 minutes and include four full sessions focused on relaxation and mindfulness. For those on a tighter schedule, shorter options like “Gratitude on the Go” and “Recharge on the Road” are also available.
Fergal Walker, Calm’s VP of Partnerships, is excited about what the collaboration brings to the road. “We’re proud to deepen our relationship with Lincoln and offer a distinctive wellness experience,” he says. “With Elevated Journey, we’re seamlessly integrating Calm’s trusted content into the driving experience.”
Lincoln owners in the U.S. can now access the Elevated Journey app at no additional cost. It comes pre-installed on models equipped with the Lincoln Digital Experience system.
Learn More About Lincoln and Calm
Lincoln’s partnership with Calm is all about enriching the ownership experience—bringing moments of peace and clarity even during the busiest days. To learn more about the Elevated Journey app or its availability in specific Lincoln models, contact our dealership today.